Launched Soho Friends CA

a new membership tier for the luxury global hospitality group:

• Grew the new membership base by 91% and increased membership revenue by 274%

• Scaled operations revenue stream from $0 to $60K Monthly Revenue

• Designed and implemented operations management system and managed over 350 events

• Developed strategic marketing campaigns to identify and grow consumer demographic, forge valuable relationships with internal and external partners, and plan events end-to-end 

• Owned set up, strategy, execution and management of email marketing communications channels, including newsletters, event campaigns, referral campaigns, lead sources and onboarding.