Willie’s Superbrew
Real Fruit Hard Seltzer
I built a program that sampled over 250,000 real people in under two years
212% YoY Growth
Over 250,000 people sampled though 3,100+ events across 9 states in under two years.
Recruited, managed and led team to sample over 250,000 people
Organized more than 3,100 industry events from concept to completion and evaluation
Developed scalable marketing strategy with global retailers like Whole Foods and Walmart that generated over $500,000 in retail sales in less than 2 years
Designed, implemented, and improved playbooks for program processes including recruitment, onboarding, training modules, budget, payroll, weekly check-ins and performance reviews, resulting in expansion across 14 states.
Accountable for building the impact measurement reporting structures which measured and drove company growth across the Northeast to generate the company’s $10M in total retail sales
